About Me

Hello, my name is Isabella, but my friends call me Bella.

I’m a UX/UI designer with a background in Marketing and customer service with a serious love for baking.

I am known for my empathy and curiosity and for using my perceptiveness and humour to make people feel included and at ease. I believe thoughtfulness should be the basis for all designs and I’m passionate about creating thoughtful products which emotionally connect with people.

I enjoy baking desserts and cakes as it involves multiple layers, just like users! First off, you need to know their palette and listen to what they want and don’t want. You have to be flexible in substituting different ingredients based on gluten-free… dairy-free… and even vegans (yes, vegans are people too)! Iterate on your cake after taste testing (test frequently!). Patience is key and voila… that’s UX!

Check out some of my edible creations below!